— Est. 2008 —
Helping high growth PLG teams around the world build legendary servings of pipeline, start the oven on product-led sales, and set the table for unforgettable GTM menus.
✦ Ideas in Process ✦
Starters
Half-baked concepts, napkin sketches, and sparks that haven’t caught fire yet.
Framer Expert
Website design and development for Framer websites
- inquire for pricing
Board Member
Board of Directors member position for the Ashland Little League
- volunteer
Local Chapter Lead
Provide photography services and support to sell classic cars on bringatrailer.com
- $125 per shoot
Tourist Guide
Vibe-create an interactive Framer site for activities + restaurants in Ashland, Oregon
- inquire for pricing
✦ Work Experience ✦
Main
01
Business Development Lead
$01.2026 – PRESENT
Led work stream for target accounts supporting a team of 4 chefs in the pit cooking
32 accounts contacted, 16 accounts responded, 9 meetings set, $30k in closed won revenue
6 new leads passed to sales team in May, a 20% increase over our 3 month average
Oversaw team hiring, training across 3 work streams, reporting
02
Expert Program Manager
$08.2025 – $12.2025
Turned up the heat and exceeded program targets reaching 108% of annual goal
Created a more detailed database for faster results and more profile context per expert
Maintained engagement with Pro Experts ensuring consistent number of new Framer sites launch MoM
03
Director of Product Marketing
Set the menu and ran daily team stand ups for a team of 4 reps working across 3 unique brands
Managed launches for 5 separate SaaS products in three regions
Owned all podcast production surpassing 25k downloads and 100 episodes
Directed all website updates. Lead work on copy creation, product images, and design direction
✦ Hustles & Other Projects ✦
Sides
Sweet & Smooth
Designed + launched a 5 course website on Framer
heynickbutler.com
Sour notes, potty talk & lots of fun
Assistant rookie league baseball coach
Ashland Little League
Spicy 🌶️🌶️🌶️
Bought (and sold) an investment property
Landlord life is much harder than it looks
Free samples (while supplies last)
Bulldog Hot Sauce Co.
Ultra small-batch hot sauces
✦ The Sweet Life ✦
Dessert
01
Family Life
I share my life with my two boys and an amazing wife. Week nights are at baseball practice. Saturdays are for games. Trying to lead a life of sustainability, love, and community.
02
Books
Suddenly a fantasy nerd. Currently reading: Way of Kings, Branden Sanderson. Just finished, The Mistborn trilogy, Wild Sheep Chase, and all of Dan Brown's books.
03
TV & Movies
Recents: Friends & Neighbors, The Pitt, The Mandolorian, House of the Dragon. All time best: The Sopranos, Better Call Saul, Breaking Bad, Pulp Fiction, Gladiator, Bad Boys II
04
Hands on
Restoration of a 1990's Webber Genesis 4000 BBQ last summer that I found at a yard sale. Riding (and repairing) a Vespa 150cc. Tending to fruit trees, ornamental, and vegetable gardens.
✦ Results & Experience ✦
Specials
GTM recipes shared
10+
Sous chef products launched
9
Sales roles cooked
5
Revenue served
inquire for market price
IN THE KITCHEN
Nick Butler
Nick plates pipeline the way a chef plates a tasting menu — with discipline, instinct, and a relentless eye for what the table actually needs. He pairs product-led growth with go-to-market craft, turning raw ingredients into servings teams remember long after the plates are cleared.
✦ Manifesto ✦
I believe great business development is a conversation between value and timing. No hard selling, just helpful energy, and learning through conversations.
My work isn’t about forcing a sale because our menu is set - we are on a mission to find those who want what we have to serve.
Building product-led sales growth engines must honor the user, and turn free-tier tasters into enterprise regulars. Every menu I craft gets the same treatment: self-serve appetizers that hook, expansion courses that satisfy, and a sales team ready to seat the big tables.
Nick.Butler
Ashland, ORE
LFG@Product-led-sales.com
(512) 555-0199