Hey Nick Butler

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for early stage software companies

Website Design + Product Marketing Consulting

for early stage software companies

Website Design + Product Marketing Consulting

Get in touch

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How we will help you

For innovators who want the power of product-market-fit, without the complexity of hiring an entire team

Guide your customer

Clear positioning

Reach your audience

Stand out from competitors

1 Define who you are for

2 What you do for them

Solutions

WHERE DO YOU
WANT TO GO?

SOLUTIONS — 01

What I help you build

Websites, positioning and go-to-market strategies— end to end.

Website Development

Present a high-conversion brand built on a foundation of clarity

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Strategic Positioning

Give your prospects instant context into the problem you solve

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Product Launch

End-to-end execution plan for brining new products to market

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GTM Architecture

Align your product, pricing, and people for scalable growth

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ICP Analysis

Stop marketing to everyone and start winning with the right someone

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Experience

Product Launch
Analyst Relations
Partnerships
Website ownership
GTM Strategy
Business Development
Sales

Product Launch
Analyst Relations
Partnerships
Website ownership
GTM Strategy
Business Development
Sales

Messaging
Product Positioning
Sales Enablement
Buyer Enablement
Design
Leadership
Expansion Sales

Messaging
Product Positioning
Sales Enablement
Buyer Enablement
Design
Leadership
Expansion Sales

WORK — 02

Selected work & sample sites

A selection of brands, launches, and sites shipped.

EXPERIENCE — 03

A track record of measurable outcomes

Six years driving launches, positioning, and building pipeline.

2024 – 2025

DIRECTOR OF PRODUCT MARKETING

27% increase in monthly active users, by managing 8 successful feature launches.

53% customer adoption and 45,000 page views in the first 90 days from end-to-end campaign planning.

15% boost in product page views from updated positioning and messaging.

Earned a 1st place quadrant recognition from owning the analyst relationship and presenting product demos.

2024 – 2025

DIRECTOR OF PRODUCT MARKETING

27% increase in monthly active users, by managing 8 successful feature launches.

53% customer adoption and 45,000 page views in the first 90 days from end-to-end campaign planning.

15% boost in product page views from updated positioning and messaging.

Earned a 1st place quadrant recognition from owning the analyst relationship and presenting product demos.

2022 – 2024

PRODUCT MARKETING LEAD

Reached 96% of pipeline goals through multiple feature launches per quarter.

Reduced time to close 15% and increased win-rates 4% with sales enablement for a team of 12 reps.

Delivered a website rebuild, product graphics, and messaging.

Created thought leadership content for a product newsletter and product blog posts.

2022 – 2024

PRODUCT MARKETING LEAD

Reached 96% of pipeline goals through multiple feature launches per quarter.

Reduced time to close 15% and increased win-rates 4% with sales enablement for a team of 12 reps.

Delivered a website rebuild, product graphics, and messaging.

Created thought leadership content for a product newsletter and product blog posts.

2019 – 2022

PRODUCT MARKETING MANAGER

220% increase in average selling price through launching a new product line.

12x growth in average recurring revenue from new packaging and positioning.

Created customer stories to support updated positioning and a strategic narrative going up-market.

2019 – 2022

PRODUCT MARKETING MANAGER

220% increase in average selling price through launching a new product line.

12x growth in average recurring revenue from new packaging and positioning.

Created customer stories to support updated positioning and a strategic narrative going up-market.